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NIKKE BLOUT
Branding + Digital Marketing

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Brand Strategy + Digital Marketing + Communications

Hello, I’m Nikke Blout. I have more than 15 years of Brand Communications and Digital Marketing experience working with top brands in global agencies and corporations.

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NIKKE BLOUT

BRANDING & DIGITAL MARKETING

I attribute my success as a seasoned brand marketer to having a continuous desire to understand the target audience, competition and key stakeholders, a drive to create remarkable customer experiences, a love for working with both people and technology, and a focus on revenue-driven approaches, which obtain results. Originally from Orange County, California and with more than fifteen years experience working in B2B and B2C companies and agencies, I am an expert at global and local brand engagement as well as marketing strategies and campaigns that drive engagement and ROI.

I am seeking a senior-level position in the fields of IT, Telecoms, Software, Consumer Electronics, Entertainment Media, Gaming or Innovative Technologies and would be happy to speak with you to discuss any mutual interests. Should you have any initial thoughts or questions in the meantime, please do not hesitate to contact me.

I look forward to hearing from you soon.

Sincerely,

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BLOUT Marketing, helping you with
B.rand L.everage, O.ptimization, U.pward Trends and T.echnology

WHAT I'M DOING

Digital Marketing
Branding
Lead Generation

CONTACT

  • Address EU: Wilhelm-Leuschner-Str. 74, 60329 Frankfurt am Main, Germany
  • Address US: 24001-73 Muirlands Blvd. 92630 Lake Forest (Irvine), California
  • Phone: (EU) +49 160 9054 6623, (US) +1 424 BRAND-CO. (272 6342)
  • Email: nikke (at) blout .com

MY SKILLS

PROFESSIONAL SKILLS

KNOWLEDGE

100%
100%
95%
85%
  • MARKETING STRATEGY
  • BRANDING / CI-CD
  • DIGITAL MARKETING
  • CONTENT MARKETING
  • LEAD GENERATION
  • WEBSITE DESIGN / UX
  • GRAPHIC DESIGN
  • EVENT MARKETING
  • COMMUNICATIONS
  • TEAM MANAGEMENT
  • PROJECT MANAGEMENT
  • P&L MANAGEMENT
  • LOCALIZATION / ADAPTATION
  • REPUTATION MANAGEMENT
  • PUBLIC RELATIONS
  • VIDEO MARKETING
  • MOBILE MARKETING
  • INTERCULTURAL RELATIONS

INDUSTRIES

TOOLS & TECH

  • CRM: SALESFORCE, MS DYNAMICS
  • MARKETING AUTOMATION
  • SOCIAL NETWORKS
  • ADOBE CREATIVE CLOUD/SUITE
  • MICROSOFT OFFICE
  • CMS: WP, JOOMLA, SHAREPOINT

LANGUAGE SKILLS

15+ YEARS EXPERIENCE

2015 - CURRENT THE ADAM HALL GROUP
Global Marketing Director
Engaging Audiences With Event Technology Solutions.   Responsible for the planning and steering of the master corporate brand and communications objectives as well as developing and managing strategic marketing initiatives across a portfolio of individual sub-brands.
  • Leadership of the 20-member marketing communications & creative services department to ensure strategies, structures, systems and competencies are developed, executed and well managed.
  • Responsible for the strategic positioning, marketing planning, brand architecture, and communications management for B2B and end-consumer campaigns, events, web/digital marketing and PR.
  • Overall control of the marketing budget and steering of external service providers and agencies.
  • Working closely with Product Mgt. to define marketing strategies for new and existing products.
  • Working closely with Sales Teams regionally around the globe to enable achievement of commercial objectives with multi-focal marketing approach (global integration with local responsiveness, or standardization with adaptation).
2009-CURRENT BLOUT DIGITAL MARKETING
Brand Communications & Digital Marketing
Connecting Brands With People. Consulting and servicing international companies and agencies with business development and revenue-driven modern marketing approaches to build bridges between brands and people.
  • Projects include brand building, go-to-market strategies, digital sales funnel analysis, lead generation, digital marketing, CRM, web design, digital media production/videos, and inbound/agile marketing.
  • Clients in the fields of Information Technology, Software/SaaS, Consumer Electronics, Entertainment Media and Medical Devices.
2013 - 2014 PC BRAND COMMUNICATIONS
Account Director
Managed overall direction, leadership, and P&L budget responsibility of brand image and marketing campaigns for key accounts in the field of Technology and Life Sciences.
  • Directed account team of four along with operational support staff in creative and digital departments.
  • Generated more than 1.1 million in annual revenue, 44% of agency’s achieved 2.5 million 2014 goal.
  • Liaised with clients, partner agencies and vendors globally directing projects in remote parts of world.
  • Projects included creative lead-generation marketing campaigns, websites, apps, digital sales aids, video content and traffic-driving event branding strategies at client symposiums and trade fairs.
2002 - 2008 T-SYSTEMS INTERNATIONAL
SENIOR BRAND MANAGER
Responsible for shaping the brand of Deutsche Telekom’s business technology customer unit, T-Systems, through developing and managing the company’s CI/CD and steering localization programs to ensure a unified image worldwide.
  • Organized and managed a brand advocacy and governance program penetrating 56,000+ employees, numerous suppliers/agencies, and the Gedas M&A integration with brand usage, design direction and amendments for all above-the-line (ATL) and below-the-line (BTL) marketing communications activities.
  • Conceived, developed and implemented various CI/CD tools and instruments, i.e. quick-guides, manuals and comprehensive guidelines, for emergent mar-com areas i.e. online marketing, America’s Cup sponsorship engagement and strategic partner programs with Microsoft, Cisco, EMC, SAP, FujitsuSiemens.
  • Consulted on the design and CRM aspects of the corporate website and for hundreds of microsites, extranets, and other digital mediums i.e. software applications, HTML-newsletters, ad banners, etc.
  • Directed the successful launch and localization of the corporate Website in more than 20 countries.
  • Organized and realized a company-wide product naming convention protocol, subsequently advised on hundreds of products and solution portfolios, and acted as a liaison to legal trademark office.
2000-2002 OGILVY PUBLIC RELATIONS
SENIOR ACCOUNT MANAGER
Managed PR and branding efforts on technology accounts via creating and delivering strategic recommendations to clients for increasing visibility and collaborating with internal agency practice groups in the areas of marketing, investor relations, technology policy, executive visibility and media/analyst relations.
  • Developed and conducted successful new business presentations, resulting in new client wins and $1.4 million increase in annual revenues,
  • Created and implemented a branding strategy for Sun Microsystems’ Wireless Business Group (today Oracle), increasing overall mind share and awareness among key audiences of Sun’s presence in wireless space.
  • Generated engaging story ideas, securing coverage in 100% of target business and trade publications.
  • Secured client speaker placement at executive-level conferences and trade shows, facilitating client introductions to key industry CEOs, potential investors, partners and customers.
1998 - 2000 WEBER SHANDWICK
ACCOUNT MANAGER
Developed and implemented media relations and analyst outreach plans, for consumer electronics, interactive television, streaming media, broadband and e-commerce accounts including, Alpine Electronics, Pioneer New Media, OpenTV and iBeam Broadcasting. Mandate: Creating awareness and changing the way people think.
  • Reputed as expert for developing engaging pitches and securing press/analyst interest and coverage.
  • Analyzed market trends and consulted clients on stronger shifts in market focus resulting in new PR and marketing campaigns and increase in clients’ overall market share.
  • Organized major product-launch events (1000+ industry stakeholders) for clients in entertainment, technology and consumer product markets.
1995-1998 SYMANTEC SOFTWARE
MARKETING MANAGER
Managed marketing and communications department overseeing target market research, media outreach and development of marketing collateral and news releases to elevate company name and product recognition.
  • Communicated with project managers and executive marketing and PR personnel, providing dependable information and consistency of messaging among key audiences internally and externally.
  • Built and managed relationships with more than 70 hi-tech, consumer, broadcast and business journalists and analysts.
  • Created ongoing tailored pitches for 20+ B2B and B2C Internet and utility software solutions.

Education

SAN DIEGO STATE UNIVERSITYBS International Business, Marketing
1994
UNIVERSITY OF TÜBINGENGerman & European Studies
1992 - 1993
BERKLEE COLLEGE OF MUSICCertificate in Performance & Production
2009
DIGITAL MARKETING INSTITUTEMasters in Digital Marketing
2015-Now

HOBBIES & INTEREST

GREAT OUTDOORS
LEARNING
VIDEOGRAPHY
DIGITAL MEDIA

Blog

GET IN TOUCH WITH ME

CONTACT ADDRESS
  • (EU) Wilhelm-Leuschner-Str. 74, 60329 Frankfurt am Main, Germany | (US) 24001-73 Muirlands Blvd., 92630 Lake Forest, California
  • (EU) +49 160 9054 6623 | (US) +1 424 BRAND-CO
  • nikke (at) blout.com
  • www.nikkeblout.com
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