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Global Director, Demand Generation - SirionLabs

2022 - present

Discover Smarter Contracting.

  • Developed and executed a global multi-channel demand generation strategy, budget and plan to drive pipeline growth for B2B SaaS company in the CLM space.
  • Led a team of digital marketing and field marketers with creative & content teams and orchestrated the execution of ABX campaign plans to drive global demand generation and capture.
  • Worked cross-functionally to map buyer journey from in-market to MQA to opportunity against ICP, segments, personas, buyer stages and message mapping.
  • Cross-functionally collaborated with multiple stakeholders to design, launch, and orchestrate integrated, multi-channel ABX campaigns utilizing paid search, paid social, email, webinars, events, review sites, content syndication, chat, direct mail, etc.
  • Analyzed content gaps/opportunities in the buyer journey (top, mid, bottom of funnel) and identifying necessary tools, assets, content and programs in collaboration with product marketing, brand/content, creative services, and SDRs/BDRs and sales.
  • Worked closely with Marketing Ops, Rev Ops, SDRs/BDRs analyzing account signals & intent data to unveil new segments and value campaigns to increase pipeline velocity.
  • Monitored monthly/quarterly performance of MQAs against pipeline goals working closely with SDRs/BDRs and ensuring timely follow-up and nurturing cadences.
  • Partnered with strategic industry associations, affiliate networks and influencers to amplify brand recognition, trust building, traffic from ICP accounts and meetings.
Brand Strategist & Growth Marketecht - MINDVIBZ®

2020 - 2022

Grow Your Business with Modern Marketing.

Full-service marketing agency and HubSpot partner for technology, SaaS, manufacturing and e-commerce companies. Harnessed decades of combined team experience across diverse disciplines of marketing and sales to support business leaders and their teams with gaining stronger positioning, greater brand leverage, increased website traffic, conversion rate optimization, lead and opportunity management, and analytics reporting. Executed integrated marketing programs and campaigns working with content and creative teams and digital marketing experts in the areas of paid media (Google Ads, LinkedIn Ads, Facebook Ads, Display Ads), SEO, website conversion rate optimization, blogs and long-form content, landing pages, email marketing. Developed brand redesign strategies and plans, created messaging matrices, designed webpages for SaaS clients, implemented CRM and marketing automation technology platforms with onboarding/training for e-commerce and manufacturing clients.

Global Marketing Director - Adam Hall Group

2015 to 2020

Engaging Audiences with Event Technology Solutions.

Leadership of a 24-member, 3-division Global Marketing Department —Creative, Comms, Tech (grown from a 9-member team). Responsible for the planning and steering of the master corporate brand and communications objectives as well as developing and managing strategic branding and marketing initiatives across six sub-brands driving awareness, growth and retention.

Global Account Director - PC Brand Communications


Connecting Brands with People.

Responsible for managing overall planning, leadership, and direction of creative, marketing and branding teams and activities for key agency accounts (Technology, B2B, Life Sciences) and driving account growth, profitability, and value-add relationships with clients.

Senior Brand Consultant & Digital Marketer - BLOUT Brand Communications


B.rand L.everage, O.ptimization, U.ptrends and T.echnology.

Consulting and servicing international clients and agencies with brand development, digitalization and revenue-driven modern marketing approaches to build bridges between brands and people.

Senior Global Brand Manager - T-Systems International (Deutsche Telekom / T-Mobile)


Life is for Sharing.

Responsible for shaping the brand of Deutsche Telekom’s business technology customer unit, T-Systems, through developing and managing the company’s brand, developing and implementing a CI/CD and company-wide brand-ambassador program, and steering localization programs to ensure a unified image worldwide.

Senior Account Manager - Ogilvy Public Relations Worldwide | WPP Group


360 Degrees of Influence. Managed PR and branding efforts on technology accounts via creating and delivering strategic recommendations to clients for increasing visibility and collaborating with internal agency practice groups in the areas of marketing, technology policy, executive visibility and media/analyst relations.

Media Relations Manager - Weber Shandwick / Rogers & Cowan | Interpublic Group


Creating Awareness and Changing the Way People Think. Developed and implemented reputation-management programs, including influencer media and analyst outreach plans for Consumer Electronics, Interactive Television, Streaming Media, Broadband and E-Commerce accounts including, Alpine Electronics, Pioneer New Media, OpenTV and iBeam Broadcasting.

Marketing Communications Manager - Symantec Software


Leading Next-Generation Cyber Security. Devised and planned marketing communications initiatives including targeting, positioning, marketing plans, collateral, pitches, news releases, media relations and engaging content-creation to elevate Company’s image, reputation and product recognition.


California State University, San Diego


Double Bachelor’s Degree: International Business with emphasis on Marketing and German.

Tübingen University, Germany


One-year foreign exchange program with emphasis on German and European Studies.

HubSpot Digital Marketing Academy, Boston


Professional Certifications in Inbound Marketing and HubSpot Marketing Software.

Berklee College of Music, Boston


Professional Certification in Music Business and Performance.


In addition to professional certifications, such as Software, CRM and Inbound Marketing (HubSpot), ( Understanding & Leading Change (ESMT) and Corporate Marketing Strategy (DM University), my strengths and skills include:

Brand Strategy
Demand Generation
Digital Marketing
Integrated Campaigns
Marketing Technology
Data & Analytics
International Business
Marketing Management