NIKKE

NIKKE BLOUT

Strategy | Branding | Marketing

ABOUT ME

With 20 years of Global Branding, Digital Marketing and Corporate Communications experience working with top brands and world-class teams in international agencies and corporations, including Ogilvy, Shandwick, T-Systems (T-Mobile), Symantec and the Adam Hall Group, I’m seeking an executive branding and marketing communications position – remote-working preferred.

Originally from Southern California, I’m an expert at global and local brand engagement as well as B2B and consumer marketing strategies and campaigns that drive engagement and ROI. As a seasoned executive and brand marketer, I have a continuous desire to understand target audiences, competition and key stakeholders in order to create and drive consistent brand experiences, remarkable customer-centric campaigns, a love for working with people and technology, and a focus on performance-driven modern marketing.

I am seeking a new professional challenge in the field of B2B technology working remotely to help businesses with strong branding and positioning, and with scalable growth through modern marketing and sales alignment.

I welcome the opportunity to speak with you, in order to learn about your organization and how I could support achieving your achieving your objectives with a customer-centric approach to business growth.

  • Location
    Remote | Irvine, California
  • Languages
    English (native) | German (fluent) | Spanish (basic)
  • Hobbies
    Outdoors, Music, Architecture, Design, Dog-Walks, Tech
  • Website
    www.nikkeblout.com

WHAT I CAN DO

Strategy

Navigating achieving growth potential and securing a competitive edge with sound positioning and communication strategies.

#growthmindeddesign #positioning #competition #swot #market #customers #segmentation #personas #guidingprinciples #messaging #products #innovation #solutions

Branding

Building and managing brands that market with greater gravity via consistency and customer-centric creative design & communications.

#identity #perception #trustbuilding #branding #rebranding #ci #consistency #creative #architecture #logos #colors #fonts #multi-sensory #domains #trademarks #ip #ror

Marketing

Generating leads and converting customers with targeted campaigns and promotions that create empathy and connections to the brand.

#customerjourney #global #local #digital #websites #ecommerce #landingpages #content marketing #seo #inbound #socialmedia #pr #events #crm #sales-enablement #marketing-funnel #team #roi

Leadership

Leading global marketing teams in the areas of marketing communications, marketing creative and marketing technology.

#leadership #vision #strategy #operational-excellence #decision-making #people #processes #technology #change #management #passion #purpose #courage #inspiration


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Testimonials

I rarely come across real marketing and branding talents, who stand out like Nikke. I had the pleasure of working with Nikke for more than four years and learned a lot from her with regards to strategic communications and branding. Nikke’s ability to help sort out the Adam Hall Group brand portfolio was unlike any I’ve seen before and she professionalized the communications of our company. Nikke earns my highest recommendation for every strategic marketing challenge.

Alexander Pietschmann, CEO, Adam Hall Group

A driven and dedicated marketing executive, Nikke is a powerful asset for any company seeking to transform and grow brand recognition and marketshare.

Ellen Minkels, CMO, Exergen Global

Energetic and forward-thinking, Nikke drives innovation and marketing creativity with strategy and structure. She’s a passionate leader with a global mindset developing and driving a world-class marketing team.

Alyssa Jade McDonald-Bärtl, Founder of Green Turnaround, Board Member of Unternehmensgrün

Very professional with great communication. Team-oriented, flexible, knowledgeable, always ready to explore new ideas – a true marketeer.

Christian Thun, VP Engineering and Product Management, Agiloft

A passionate and strategic-minded partner, Nikke genuinely inspires positive transformation and growth. A pleasure to work with, she’s an integral and personable professional, who is adept at building and leading high-performing teams in best-in-class organizations across a wide spectrum of marketing disciplines. A rare and valuable asset for any organization.

Lisa Clontz, Director of Strategic Alliances & Channels, FORCAM

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EXPERIENCE

Global Marketing Director - Adam Hall Group

2015 to 2020

Engaging Audiences with Event Technology Solutions. Leadership of a 24-member, 3-division Global Marketing Department —Creative, Comms, Tech (grown from a 9-member team). Responsible for the planning and steering of the master corporate brand and communications objectives as well as developing and managing strategic branding and marketing initiatives across six sub-brands driving awareness, growth and retention.

Global Account Director - PC Brand Communications

2013-2015

Connecting Brands with People. Responsible for managing overall planning, leadership, and direction of creative, marketing and branding teams and activities for key agency accounts (Technology, B2B, Life Sciences) and driving account growth, profitability, and value-add relationships with clients.

Senior Brand Consultant & Digital Marketer - BLOUT Brand Communications

2009-2013

B.rand L.everage, O.ptimization, U.ptrends and T.echnology. Consulting and servicing international clients and agencies with brand development, digitalization and revenue-driven modern marketing approaches to build bridges between brands and people.

Senior Global Brand Manager - T-Systems International (Deutsche Telekom / T-Mobile)

2002-2009

Life is for Sharing. Responsible for shaping the brand of Deutsche Telekom’s business technology customer unit, T-Systems, through developing and managing the company’s brand, developing and implementing a CI/CD and company-wide brand-ambassador program, and steering localization programs to ensure a unified image worldwide.

Senior Account Manager - Ogilvy Public Relations International (WPP)

2000-2002

360 Degrees of Influence. Managed PR and branding efforts on technology accounts via creating and delivering strategic recommendations to clients for increasing visibility and collaborating with internal agency practice groups in the areas of marketing, technology policy, executive visibility and media/analyst relations.

Media Relations Manager - Weber Shandwick / Rogers & Cowan (Interpublic)

1998-2000

Creating Awareness and Changing the Way People Think. Developed and implemented reputation-management programs, including influencer media and analyst outreach plans for Consumer Electronics, Interactive Television, Streaming Media, Broadband and E-Commerce accounts including, Alpine Electronics, Pioneer New Media, OpenTV and iBeam Broadcasting.

Marketing Communications Manager - Symantec Software

1994-1998

Leading Next-Generation Cyber Security. Devised and planned marketing communications initiatives including targeting, positioning, marketing plans, collateral, pitches, news releases, media relations and engaging content-creation to elevate Company’s image, reputation and product recognition.


EDUCATION

California State University, San Diego

1990-1994

Double Bachelor’s Degree: International Business with emphasis on Marketing and German.

Tübingen University, Germany

1992-1993

One-year foreign exchange program with emphasis on German and European Studies.

HubSpot Digital Marketing Academy, Boston

2020

Professional Certifications in Inbound Marketing and HubSpot Marketing Software.

Berklee College of Music, Boston

2009

Professional Certification in Music Business and Performance.


SKILLS

In addition to professional certifications, such as Software, CRM and Inbound Marketing (HubSpot), ( Understanding & Leading Change (ESMT) and Corporate Marketing Strategy (DM University), my strengths and skills include:

Brand Strategy
100%
Digital Marketing
95%
Corporate Communications
100%
Creative Campaigns
95%
Marketing Technology
85%
Data & Analytics
80%
eCommerce
85%
International Business
90%
Leadership
90%
Marketing Management
95%

PORTFOLIO

  • All
  • Branding
  • Marketing
  • Strategy
  • Group Image Campaign
    Group Image Campaign
  • Cameo® Brand Campaign
    Cameo® Brand Campaign
  • LD Systems® Rebranding
    LD Systems® Rebranding
  • Group Image Video
    Group Image Video
  • Cameo® Image Video
    Cameo® Image Video
  • Customer Journey
    Customer Journey
  • Brand Architecture
    Brand Architecture
  • B2B Group Strategy
    B2B Group Strategy
  • Group Website
    Group Website
  • Customer Personas
    Customer Personas
  • Corporate Identity | CI Portal
    Corporate Identity | CI Portal
  • Corporate Identity | CI/CD
    Corporate Identity | CI/CD

CONTACT

Building and managing brands that connect in order to increase awareness, generate interest and cultivate customer loyalty is my field of expertise. I’m passionate about helping visionary leaders and innovative companies gain more traction with strategy, brand leadership and customer loyalty.

  • E-mail
    nblout@me.com
  • LinkedIn
    linkedin.com/in/nikkeblout
  • Phone
    +1 424 272 6326 | +49 160 9054 6623
  • Address
    21011 Skylark Drive, Lake Forest, California 92630

I’m seeking a new professional challenge. I welcome the opportunity to speak with you, in order to learn about your organization and how I could support achieving your branding and marketing communications objectives.


LET’S TALK