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With 20+ years’ experience in marketing strategy, branding, demand generation and ABM, I have worked with and led world-class teams in global agencies and corporations, including Ogilvy Worldwide, Weber-Shandwick, T-Systems (Deutsche Telekom), Symantec, the Adam Hall Group and SirionLabs. From Irvine, California, I am a graduate of San Diego State University with a B.S. in International Business and Marketing and a B.A. in German and European Studies. Having spent a good portion of my career living in Frankfurt, Germany, I am also fluent in the German language and culture.
As a seasoned marketer and director of growth, I’ve learned that caring, connection and consistency are the cornerstones of success in driving brand engagement and demand generation with integrated marketing programs and campaigns. I have supervised 25 employees as head of marketing, helped to increase sales 65% over 4 years (avg. YoY 13% CAGR) and am known for my love of analytics, process innovation, efficiency increases and leadership.
My mission is to help business leaders grow their companies with modern marketing driven by storytelling, a motivated team, process innovation, and a customer-led tech stack – all built on insights, big data and AI with a focus on today’s digitally empowered customer.
I welcome the opportunity to learn more about your organization and how I could support you with your next-level growth objectives. Click Contact below and get in touch!
- LocationRemote | Charlotte, North Carolina
- SkillsBrand, Demand, ABM | MarTech | Revenue AI
- LanguagesEnglish (native) | German (fluent) | Spanish (basic)
- HobbiesCycling, Outdoors, Architecture, Design, Dog-Walks, Music, Tech
- Websitemarketing.nikkeblout.com | mindvibz.com
WHAT I DO | BRAND – DEMAND – ABM
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Nikke possesses a strong work ethic. Being self-motivated, reliable and a team player, she makes the extra effort to achieve results. Nikke is an empathetic and supportive leader with a high EQ and does a great job of collaborating across functions. She has a knack for organization, process and details, which serve her well in orchestrating stakeholders, projects, metrics tracking, etc. From a geo perspective, she is highly capable at planning and executing programs and campaigns in various regions. Her communication and collaboration skills are huge assets when conducting multifaceted and complex marketing and demand-gen programs.
Hiro Notaney, CMO, SirionLabs
I rarely come across real marketing and branding talents, who stand out like Nikke. I had the pleasure of working with Nikke for more than four years and learned a lot from her with regards to strategic communications and branding. Nikke’s ability to sort out the Adam Hall Group brand portfolio and develop our brand story was unlike any I’ve seen before. She elevated the image and communications of our company and earns my highest recommendation for every strategic marketing challenge.
Alexander Pietschmann, CEO, Adam Hall Group
Nikke brings leadership, enthusiasm and a passionate work ethic to her role. She is bold in her ideas and is fully committed to seeing them through. Her thinking is often outside the box as she thrives on innovative creativity. Nikke is also truly focused and dedicated to any brand she works with, she is personable, professional and always ready for a challenge.
Rachael Rogerson, Editor-in-Chief, mondo*dr
A passionate and customer-centric marketer, Nikke genuinely inspires positive transformation and growth. A pleasure to work with, she’s an integral and personable professional, who is adept at building and leading high-performing teams across a wide spectrum of marketing disciplines from creative to tech, and all the communications and operations in between. A rare and valuable asset for any organization.
Lisa Clontz, Director of Strategic Alliances & Channels, HCL Tech
Energetic and forward-thinking, Nikke drives innovation and marketing creativity with strategy and structure. She’s a passionate leader with a global mindset developing and driving a world-class marketing team.
Alyssa Jade McDonald-Bärtl, Founder of Green Turnaround, Board Member of Unternehmensgrün
A driven and dedicated marketing executive, Nikke is a powerful asset for any company seeking to transform and grow marketshare.
Ellen Minkels, CMO, Exergen Global